As a professional recruiter, how you connect to potential job candidates matters. In order to find the best talent in the field, you’ll need to implement a variety of ways to communicate for a relationship to develop. When you use text messaging to recruit, you will be able to communicate in a direct way without being too intrusive to the person you are trying to recruit. According to Pew Research Center, 77% of Americans now own a smartphone, while 92% of smartphone owners are between the ages of 18 and 29. When you are looking to recruit applicants out of college, you are going to reach a large number of recruits when you set up text messaging abilities.
Text Messaging Speeds Up the Recruitment Process
You have a number of ways to reach out to potential job candidates, but text messaging has proven to be the fastest. When you send out a text message, this can be read no matter where the recruit is. A person looking for a job may not be able to answer a phone call or email while they are working at their current job, but a text message is different. With the ability to gather information through text messaging, it is possible to communicate easily throughout the work day. Text messaging is a fast, direct and discreet way to communicate with a potential recruit.
Choose Your Messages Carefully
While you may be tempted to send out messages frequently because of the high open rate, you have to be selective. When you send out a mass text to your entire list of subscribers, there will be people that receive the message and it isn’t useful to them. Take the time to make lists within your subscribers so that you can ensure that messages received are relevant. When you send a message, identify yourself. Your number will probably be unrecognized and you want the job seeker to know who the message is coming from right away.
Check Your Website for Mobile Optimization
If you are sending recruits to your website through a link in a link in a text message, you have to be sure that your website works well on mobile devices. Your website can be a wealth of information for a new job recruit, but if they can’t load the information using their cell phone, it’s useless. If you need a form filled out by a recruit, you want to know that the form will load easily on a mobile device. The process of clicking a link and filling out a form should be seamless, or you will lose out on potential candidates.
Build Your List of Subscribers
Make it easy for job seekers to get into your system by creating a simple application for the job. You can ask plenty of questions later, once you have permission to text your candidate. The easier it is for a potential recruit to begin the application process, the higher the chance you have of getting them interested in your company.
When you want to reach a large audience of potential applicants, text messaging is going to open up a whole new line of communication. Your recruitment process will go faster, and you’ll be able to find the top talent for a job opening. Text messaging is an excellent tool to add to your recruiting efforts.
By Ken Rhie
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced
automation, enterprise, and cross-channel features for both mass texting and landline texting use
cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of
experience in the software, internet, and mobile communications industries.